Branding/Identity

A brand is more than just a logo; it's a set of values that the public can believe in and associate with a name or company. From a designer's perspective, it involves sitting down with a client and being able to offer up insight for every piece of collateral, package design, sponsorship, and even that you're involved in, explaining how each element supports the company's brand objectives. In the eyes of the client, you're no longer just doing contract work – you're now a partner in their endeavors.

Of course, aside from any design work, there are other important skills you need to learn to be able to relate to and communicate with a client, and we cover those topics too, as you gain experience with all aspects of the corporate branding process.