Distribution

Like a tree falling in a forest, the best music in the world can remain unheard if nobody ever gets a chance to listen. Next to successful promotion, effective distribution is the best way to give as many people as possible that chance.

In this part of the Music Business program, you’ll examine the traditional avenues of and forms of distribution that currently exist in the industry. You’ll also study the process by which music is manufactured, and the role that publishing companies and artist royalty structures play in the process. And as you learn about the expanding opportunities available through the use of the Internet as a viable distribution channel, you’ll develop a keen understanding of the entire scope of distribution methods vital to an artist’s success in the music business.