As more sports teams and companies produce media content to connect to fans and extend their brand, there is a growing need for professionals who understand content creation and the possibilities of the new media landscape, as well as the marketing principles that can be used to deliver that media to the masses.
Leaders in this field of the sports industry will be able to bridge the gap between the creative development of content and the marketing of that content through the variety of new media distribution channels that are available today.
Media content producers are responsible for developing video, podcasts, and other assets that teams and organizations deliver to their audiences. The brand manager organizes this media, in addition to overseeing the message and overall vision of the company’s story, advertising/marketing efforts, and online presence. Much of this content is implemented through social media channels by social media analysts, who ensure that fans are being reached through online platforms.
As Senior Group Sales Account Executive for the Orlando Magic, Rayfield Warren handles a variety of activities and events that take place in the building, from coordinating halftime and pregame performances, putting together special offers and promotions, and getting events booked through the building’s marketing department. It’s a position that requires him to wear a variety of hats and actively keep track of the tiniest of details.