Courses

Sports Marketing Final Project

The Sports Marketing Final Project Course gives students an opportunity to research, develop, and write a proposal for a sports business concept and/or sports marketing plan and execute the concept. Students are expected to incorporate the comprehensive elements of their entire academic experience, including the application of proper research methodologies, business writing skills, and proposal preparation to concepts such as content creation, branding, distribution, design and technology, and sales and marketing.

Course Outline

  • Sports Marketing Research Strategies
  • Demographic and Consumer Research Strategies
  • Primary and Secondary Targeting
  • Individual Project Development

Total credit hours
Course Length

4
4 weeks

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Full Sail University
Full Sail University, an Award-Winning School for Entertainment Media, offers online degree programs that provide the same level of exceptional education as our on-campus degree programs.
Full Sail University
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