The Sports Sales and Sponsorship Course provides students with an overview of current factors and issues related to sports sponsorship, including sponsorship planning, sales and negotiations, and sponsorship proposals and evaluations. Students explore the relationship between sports organizations and businesses, universities, corporate sponsors, advertising agencies, individual ticket consumers, and the development of their respective marketing campaigns. The course concentrates on the notions of communication and branding through sales, the value of sponsorship, and the alignment of marketing concepts.
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