Corporate Branding

The Corporate Branding Course builds upon the concepts learned in the prior courses, and focuses on what makes an effective brand. Students are exposed to many of the best-known brands and their impact on our world. Concepts of branding and how to use it effectively in the corporate market are explored. Students will create their own Corporate Brand portfolio.

Course Outline

• Understanding Corporate Branding
• Great Branding Campaigns
• The Branding Process
• Corporate Branding Project