Personal Identity Project II

Personal Identity Project II continues to give students the opportunity to create their own personal brand across multiple types of media. This skill is a critical part of marketing yourself to a client or employer and encompasses all of the concepts and techniques learned in prior courses. Students are exposed to many of the most innovative and effective personal brands and explore concepts of creating a powerful personal identity that will transcend multiple media types. Students fully integrate 2D, 3D, and motion graphics pieces into a personal brand portfolio that includes examples of personal logos, marketing material, multimedia, and a Web presence.

Course Outline

• Concept of Personal Branding
• Psychological Implications of the Personal Identity
• Applied Personal Branding
• Branding for Multimedia
• Preproduction
• Personal Branding Project