Marketing and Media Relations

This course takes students through the marketing process, helping them to develop the skills required to help an organization deliver a concise and credible message. Topics of study include consumer research, advertising, product planning, distribution, public relations, and media relationships. The culmination of this course is the application of these topics to the capstone final project.

Course Outline

• Marketing Overview
• Game Media
• Game and IP Branding
• Matching Game and Markets
• ESRB Ratings
• Community and Forum Relations
• Reviews and Rankings