Concert Management and Publicity

The Concert Management and Publicity Course covers a variety of topics that are specific to concert production and the touring industry. This course takes a ground-level approach to concert promotion basics, including how to develop and execute an artist’s tour and production management. Other topics explored in this course include public safety guidelines, contract riders, unions, staff and equipment booking, and the daily execution of tour schedules.

Course Outline

• Concert Promotion Basics
• Public Safety Guidelines and Issues
• Examination of the Touring Team for the Artist/Band
• Preparing the Show for the Road
• Working with the Local Team
• Daily Scheduling and Management of the Schedule
• Touring Production Manager
• Contract Riders
• Booking Staff and Equipment
• Vendor Contracts