Music Merchandising and Retail Promotions

One of the biggest economic generators for the music business is merchandising and retail promotions. This course delves into this critical business component and helps students learn how to determine retail strategies that will benefit their clients. This course examines the importance of branding and how it relates to product presentation at the retail level. Students also explore the timeline of product development and learn how to take their product to retail. All types of distribution channels are examined in this course, from traditional big-box retailers, to e-commerce, and the Internet.

Course Outline

• Product Assessment
• Types of Retail Outlets
• Merchandise Design
• Direct Marketing and Non-store Sales
• Trademark Protection
• Internet Distribution
• Pricing and Cost Analysis
• Live Productions and Music Merchandising