Business and Marketing

While channeling and delivering creative content is the foundation of writing, having knowledge of the business side of the entertainment industry is also vital for success. In the Creative Writing MFA program at Full Sail University, you'll learn about the business mechanics of creative writing, as well as similarities and differences among the various entertainment media genres and distribution methods. These studies will complement your writing skills with the marketing, publishing, and legal basics necessary to be a successful creative writer in the entertainment media industry. Additionally, the program addresses current issues, topics, and trends that can impact your professional career, such as the roles of literary agents and unions, new technologies, copyright laws, and new media opportunities.