Product and Artist Management

The Product and Artist Management Course addresses management issues and scenarios that apply to artist management and gives students tools and strategies to help resolve these issues. Students in this course also address product management and its unique issues including the interconnectivity of artist and product management activities. Finally, students have the opportunity to apply these advanced management techniques to their specific entertainment field and examine how these principles can be applied to their business projects.

Course Outline

  • Overview of Artist Management
  • Strategic Artist Management Techniques
  • Overview of Product Management
  • Strategic Product Management
  • The Integration of the Artists and the Media Product
  • Current Issues Affecting Artist and Product Management
  • Problem-solving Techniques for Artists
  • Case Studies in Artist and Product Management

Total credit hours
Course Length

4 weeks

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Full Sail University
The Product and Artist Management Course addresses current issues of product and artist management, as well as strategies to overcome such issues.
Full Sail University
800.226.7625 | 3300 University Boulevard - Winter Park, Florida 32792