With so many companies trying to communicate ideas about their products and services to consumers, the digital arts industry offers a wide range of jobs for artists of all tastes – whether your interests lie in the field of print, web, digital video, or even video games.
The graphic design field features a number of entry-level opportunities for creative designers. A Font Designer works with a client to create typefaces that promote digital, print, or web branding, while a Logo Designer creates iconography that best represents a company’s identity in different advertising formats.
Film and broadcast television offer more potential careers for digital artists, as these industries employ designers for such roles as Storyboard Artists, Visual Effects Editors, and Broadcast Designers.
Today’s video games also provide exciting career opportunities for digital modelers – including positions like Game Character Artist and Game Level Designer, where artists can design and construct 3D characters, vehicles, and environments for a game. Beyond just gameplay graphics, teams of talented artists are also needed to create a game’s menu systems, heads-up displays, and cut scenes.
All of these media outlets also benefit from strong leaders to help develop great looking content, and some artists may also want to pursue a career as an Art Director. These creative managers oversee the process, quality, and productivity of art development on a project, while promoting a sense of unity among the creative team. Working in conjunction with them is the Creative Director, who interprets the needs of a client and oversees the direction of a design team to ensure that new content fits with the main concepts and objectives of a project.
Digital Arts & Design graduate Danielle Portier moved to Los Angeles shortly after graduation, intent on finding “an awesome job in design,” and has found just that in her first few months as Graphic Web Designer at Skechers. Danielle produced a wide range of projects at Skechers, working with a team of four other web developers as they focus on creating online advertising, a massive revamping of the company’s website, and even some print projects. In addition to the different marketing outlets, the diversity of the Skechers product line has also been keeping Danielle’s design skills sharp as she designs ads based around a variety of shoe styles.
Full Sail graduate Craig Candanoza has taken his interest in print media to New Creature, a graphic design studio that specializes in advertising and marketing solutions at the corporate level. Craig’s role as Structural Designer has him creating product displays for major retail chains across the country, with a credit list that includes clients like Wal-Mart, Electronic Arts, Marvel, and Hasbro.