Traditional Marketing Foundations

Although social networks and video-sharing sites may be recent additions to the marketing landscape, the foundation of branding and messaging remain the same. That’s why Full Sail’s Internet Marketing bachelor’s program begins by teaching you the basic components that are the core of any successful marketing plan.

In this phase of the degree program, you’ll study concepts such as public relations, statistics, business ethics, management, and intellectual property – efforts that have always driven successful marketing campaigns. But you’ll also learn how to integrate newer Internet marketing concepts into your campaigns to create a plan that takes advantage of everything today’s media has to offer.