As the marketing landscape continues to change, we are seeing more options for businesses to increase productivity. To keep in step with these options, organizations need people with a knowledge and understanding of how to take advantage of the Internet and to influence consumer behavior.
Leaders in this industry are those who take advantage of and stay current on every marketing channel available.
SEO Marketers specialize in improving search strategies and developing methodologies to increase the volume of consumer traffic their Web site. To do this, they target different searches with keyword density, labeling tags, assigning titles, and generating inbound links to give a company a broader presence on the Web. Analyzing content, design, image searches, local searches, and industry-specific searches help optimize the search engine exposure.
On the advertising side, a Pay-Per-Click Specialist manages and optimizes their company's internet advertising. Advertisers pay the host site when their ad is clicked, so they typically bid on key words or phrases. The role relies heavily on research and analysis, implementation of Pay-Per-Cost strategies, and the optimization of ad copy, bid prices, cost per conversion, cost per click, and more.
Full Sail graduate Jayson Whitmore has taken his love for motion graphics – blending music, video, and art into a unified piece – into his own company, the award-winning design house Royale. The studio has found success catering to multiple areas of the entertainment industry, and has created motion graphics packages for the likes of Comedy Central, Diesel, and Flaunt magazine.
Graduate Joe Morelli has even used his video production and editing skills to pursue a gaming career as Senior Video Editor/Compositor on the Tiger Woods PGA Tour series. Joe integrates different live action footage into the gameplay, including video tutorials shot with the golf champion himself.