Areas of Focus

Strategic Analysis

The data-driven nature of the Internet can instantly link a company with millions of potential consumers, and it can also provide you with an invaluable amount of information about the strength and success of your websites and marketing campaigns. But in order to be able to draw such conclusions, you need to have a firm understanding of how to interpret and respond to the results.

By utilizing web metrics, you will be able to measure trends and behaviors within a company’s Internet marketing structure. The Internet Marketing master’s program delves deeply into this facet of the industry, teaching you the skills needed to translate your findings into a plan of action to increase the effectiveness of your organization’s web, advertising, and marketing strategies.

Full Sail University
Full Sail University, an Award-Winning School for Entertainment Media, offers online degree programs that provide the same level of exceptional education as our on-campus degree programs.
Full Sail University
800.226.7625 | 3300 University Boulevard - Winter Park, Florida 32792