Marketing

Connecting an artist with an audience is one of the main reasons the music business exists. Whether you’re an artist looking for exposure or working at a record company trying to provide it, the Music Business curriculum will teach you how to analyze and predict customer behavior and then turn that analysis into a marketing plan.

Courses in publicity and touring provide a ground-level approach to concert promotion basics, including how to develop and execute an artist’s tour and ensure that there’s an audience at every show. As you examine branding and the role it plays in presenting an artist’s product at a retail level, you’ll learn how to determine retail strategies that best benefit your clients. And through applying traditional marketing principles and applying them to digital and online outlets, you’ll develop the 21st century tools necessary to connect the artist with their fans all over the world.