The Sports Licensing and Intellectual Property Course examines trade secrets, trademarks, patents, and copyrights in connection with methods of protecting creative works, logos, images and representations, especially in regard to the democratization of the creation of content and the ability of noncontracted individuals to acquire, distribute, and share content. Students explore acquisition, licensing, sale, and transfer of rights as they relate to teams, leagues, music, digital media, animation, gaming, film, and show production. Concepts are examined through case studies and applied business properties.
Click here for detailed Outcomes and Statistics related to this program.
