Global Sports Marketing Strategies

The Global Sports Marketing Strategies Course focuses on the development of international sports marketing as well as the global impact of sports organizations. Students will learn about international business and how sports business functions within that environment. The course will also explore how social issues impact sports and international society, and how these issues affect sponsorship, marketing campaigns, and global pursuits.

Course Outline

• Global Sports Bodies, Governance, and Structures
• Global Sports Sponsorship Dynamics
• Integrated Marketing Plans
• Marketing Planning Process