Product and Artist Management

An artist and their product (everything that makes up an artist’s identity, including promotional materials like t-shirts, CDs, posters, books, videos, and more) go hand-in-hand. This course allows you to experience the popular entertainment business track of product and artist management.

You’ll tackle several common management issues and practice techniques to resolve them by working with actual industry case studies. Then, you’ll be asked to apply this knowledge to entertainment business projects in your specific area of interest.