Mobile Marketing and Commerce

The emerging field of mobile marketing and commerce affords businesses a new way to reach the masses, by integrating mobile technologies as part of their overall marketing strategy.

In this course, you'll examine the mobile technology market and its impact on entertainment business by studying topics such as licensing content, mobile marketing, m-commerce, m-commerce applications, and examining specific case studies within the field. You will also explore the difficulties of mobile marketing and learn techniques that will help you incorporate this new technology as part of your business plan.