Full Sail Introduces Internet Marketing Bachelor’s Degree
New online degree launching this September
Full Sail University is introducing an Internet Marketing Bachelor of Science Degree Program in September 2008 that will explore the constantly evolving world of integrated multi-channel marketing. This innovative new online degree program is designed to give students a comprehensive grasp on the fundamentals of 21st century marketing while allowing them to take advantage of new opportunities within this ever-changing field.
As the way companies operate and interact with customers evolves with the speed of the Internet, today’s marketing teams are beginning to understand the potential of Internet marketing. Tomorrow’s leaders will be the ones who are able to skillfully harness technology to take a business to the next level.
“In developing this degree with our advisory board, the feeling was that the program should develop the type of graduate that every company would be looking for, regardless of whether or not that company was previously engaged in any sort of online marketing,” says Nell Thompson, Director of Education – Media Arts. “Eventually, most marketing will be ‘Internet Marketing,’ and this program is designed to educate students on how to use the Internet as a strategic force that will assist their client to become a strong presence on the web.”
The Internet Marketing Bachelor of Science Degree Program offers the same real world education that has become synonymous with the Full Sail experience. This unique program will focus on concepts such as search engine optimization, social media, web design and interactive advertising design principles, Internet-specific marketing methodologies, consumer psychology, and Internet law, giving graduates a huge breadth of foundational knowledge to take into the business world.
Students will learn how to create a viable marketing and strategic plan for selling products, develop and cultivate a brand, and protect that entity within the Internet community. The program culminates with a final capstone project in which students create and produce their own multi-channel Internet marketing campaign.
“This is a fast-moving industry, and our curriculum is designed to show students how it works today, but also what’s coming in the future,” Thompson says. “That way, they are prepared to develop with the industry as it changes.”
- To request more information about Full Sail's Internet Marketing Bachelor's Degree, please click here.
As the way companies operate and interact with customers evolves with the speed of the Internet, today’s marketing teams are beginning to understand the potential of Internet marketing. Tomorrow’s leaders will be the ones who are able to skillfully harness technology to take a business to the next level.
“In developing this degree with our advisory board, the feeling was that the program should develop the type of graduate that every company would be looking for, regardless of whether or not that company was previously engaged in any sort of online marketing,” says Nell Thompson, Director of Education – Media Arts. “Eventually, most marketing will be ‘Internet Marketing,’ and this program is designed to educate students on how to use the Internet as a strategic force that will assist their client to become a strong presence on the web.”
The Internet Marketing Bachelor of Science Degree Program offers the same real world education that has become synonymous with the Full Sail experience. This unique program will focus on concepts such as search engine optimization, social media, web design and interactive advertising design principles, Internet-specific marketing methodologies, consumer psychology, and Internet law, giving graduates a huge breadth of foundational knowledge to take into the business world.
Students will learn how to create a viable marketing and strategic plan for selling products, develop and cultivate a brand, and protect that entity within the Internet community. The program culminates with a final capstone project in which students create and produce their own multi-channel Internet marketing campaign.
“This is a fast-moving industry, and our curriculum is designed to show students how it works today, but also what’s coming in the future,” Thompson says. “That way, they are prepared to develop with the industry as it changes.”
- To request more information about Full Sail's Internet Marketing Bachelor's Degree, please click here.
