Full Sail recently teamed up with ESPN and production company Habana Avenue to produce the opening sequence that is airing during ESPN and ABC's coverage of this year's NBA Finals between the Oklahoma City Thunder and the Miami Heat, which kicked off last night in Oklahoma City.
ESPN and Habana Avenue, along with four Full Sail staffers and 12 students, shot the footage in the Full Sail Live Venue over the course of five days in late May. During the closed shoot, students had the opportunity to work as stand-ins and in shadow roles, and many also served as extras during the filming of the live crowd.The sequence features images of past NBA finals projected over a live crowd, and ESPN's projection mapping technology was used on the seats and scoreboards to intersperse NBA jersey graphics with the live audience footage.
"Students were able to watch the production team coordinate using video projection mapping with high-end projectors," said Mike Retherford, Full Sail's Director of Production, who oversaw the shoot along with Full Sail Live Venue Director Dave Arias. "This is the first time our students have been introduced to this technology."
The NBA Finals shoot is one of a few other recent collaborations between Full Sail and ESPN: The school recently assisted in the filming of an opening sequence for ESPN's coverage of the EURO 2012 soccer championships (which began on June 8), and helped produced animation and visual effects for this year's X-Games.