Overview

Web Metrics and Analysis

How does an Internet marketing professional illustrate success to a marketing director and justify the request of more financial resources? The answer is in web metrics, a measuring system that defines a trend or a characteristic within a company’s Internet marketing structure. This information can be used to explain an outcome, correct a problem, chart a future trend, and/or gauge the success of a marketing endeavor. By utilizing and understand web metrics, a marketing team is able to make productive decisions that facilitate growth and strengthen a company’s marketing goals.