Overview

Web Design for Search Engine Optimization

The goal of any website is to provide a user-friendly experience for the consumer and a search-engine friendly experience for the site. The way a company designs its website and how the text is developed within a website directly impacts the website’s search engine optimization (SEO) capabilities. This course addresses the topics of web standards, web design fundamentals, web interface and usability, search engine overviews, SEO marketing plans, and web design issues and how they all can be used to enhance search engines to find a website and accomplish a site’s marketing goals.