Overview

Strategic Internet Public Relations

When a bad product review arises on a blogger’s website, how can a company reach out to this consumer and correct the problem? How do you combat this potentially harmful issue in a proactive way that will strengthen your brand and protect your company? Internet public relations requires an individual who understands the more open community of the Internet and how to initiate positive public relations strategies. This course examines public relations methods that are unique to the Internet, and addresses how a publicist can become an integral part of protecting a company’s image.