Overview

New Media Marketing Analysis

Today’s companies have no shortage of options when it comes to new media to enhance their marketing approach – mobile technology, websites, email, virtual worlds, social media networks, podcasting, interactive television, and location-based technologies are just some of the tools that are at our fingertips. Still, many marketing divisions struggle with determining how to budget for and choose which new media channels will best market and brand their company’s product and/or service. This course addresses how a company establishes which new media will accomplish its marketing goals, meet its budget and further the company’s success.