Overview

Internet Marketing Campaign Development

Whether it’s viral, email, pay-per-click, or social media, an Internet marketing campaign is crucial for any successful Internet marketing program. In this course, you’ll study the most successful methods and learn how to create these campaigns. By analyzing the psychology of the consumer, you’ll also be able to determine if a campaign will be effective with its target market. A variety of Internet marketing campaign case studies will also be used to reinforce the concepts of this course.