Overview

Web Banner Advertising

A great web banner advertisement grabs the user’s attention and is able to attract traffic to a website by linking the consumer to the website of an advertiser. In this course, you’ll learn not only the basics of this type of advertising, but also how to integrate it with the Internet marketing structure. Along with evaluating the impact of banner advertising in an Internet marketing campaign, you’ll also learn how to use various techniques to create your own banner ads.