Overview

Web Analytics and Reporting

Designing an innovative marketing website is important; once the website is active, it’s web metrics that validates, supports, and allows Internet marketers to make critical business decisions. In this course, you’ll learn how to evaluate whether a website is accomplishing its marketing objectives, and how to report the productivity of the website to the company/client. This data is critical to financial investment in a website, and to forecasting where future monetary investments should go towards strengthening the websites’ marketing presence online.