Overview

Viral Marketing

It’s the video clip that spreads throughout the Internet like wildfire. The interactive flash game that everyone can’t stop talking about. The image that seems to pop up on everyone’s blog. Viral marketing has proven to be a powerful marketing tool that creates a ‘buzz,’ prompting consumers to tell others about a product or service. In this course, you’ll evaluate if this marketing approach is appropriate for your product or brand, learn about the legality and ethics of this approach, and create and produce your very own viral marketing campaign.