Overview

Search Engine Optimization I

Ever wonder how certain websites turn up in a random Google search? The answer lies within search engine optimization (SEO), the process of improving the volume and quality of consumer traffic to a website from search engines through search results. This course examines different kinds of searches, including image searches, local searches, and industry-specific vertical search engines. You’ll also study online consumer behavior and learn how to increase a website’s relevance and determine how people search for products and services.