Overview

Pay-Per-Click Campaign Development

Pay-per-click is an advertising model used on search engines, advertising networks, and content websites/blogs where advertisers only pay when users actually click on their ad to visit their website. In this course, you’ll study this advertising model and strategize the most productive way to integrate it into your marketing strategy. Ad networks such as Google AdWords, Yahoo! Search Marketing, and Microsoft Ad Center will be examined, and the structure of these ad networks will be studied.