Overview
(Chronological Schedule of Courses by Month)
New Media Distribution Channels
With the constant technological development that drives our world comes greater new opportunities and channels to distribute a marketing campaign that maximize product visibility and consumer purchasing. In this course, you’ll study a variety of new media components (including the Internet, mobile devices, video games, virtual worlds, web mash-ups, blogs and wikis, email, interactive TV, and podcasting), assess which distribution channel suits your needs, and integrate your product/service into that channel.
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