Overview

Email Marketing Principles

Email marketing is a form of direct marketing that uses electronic mail as a means to communicate a message. The goal of this course is to teach you how to determine if an email marketing campaign is correct for your audience and products/services, and how to produce and create an effective email campaign. You’ll also learn about developing emails with a creative purpose that facilitate sales and develop customer loyalty; creating emails that attract new customers and encourage timely sales; and developing email campaigns that perpetuate and strengthen a company’s brand.