Overview

Measuring Design Effectiveness

Being able to accurately measure the effectiveness of an advertisement or piece of media is crucial in understanding what works about your design campaign. In this course, you’ll study a variety of design metrics, including efficient art direction and traffic management, as well as return-on-investment metrics like measuring website traffic, prospect conversion, print campaign viability, email blast response, and social networking business models. In adopting the point of view of both the client and the designer, you’ll be able to assess which design options will add the most impact for your own media campaign.