Overview

Defining Client Needs

Being able to communicate and meet the needs of your client is one of the most important aspects of design. Indeed, when you’re hired by a company or client, you’re being entrusted to act as the translator between their voice or idea and the rest of the world. Using examples of formal design plans, you’ll explore several avenues for determining a client’s needs, including understanding and implementation of brand development, pre-production models, design economics, market awareness, and creation of a formal design plan.