Full Sail recently welcomed new media marketing experts C.C. Chapman and Ann Handley to speak to students about creating content to strengthen their online brands and market themselves in an online Wimba classroom session. Chapman and Handley are co-authors of the book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and more). 

As its lengthy title suggests, both authors have a lot to offer on the subject of creating content. Handley is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better, while Chapman is the founder of DigitalDads.com and has developed marketing strategies and campaigns for American Eagle Outfitters, HBO, Coca-Cola Company, Sony Electronics, and more. Students were able to ask questions and learn more about how creating bold stories, videos, and blog posts can be most effectively shared and used to gain customers, clients, and business.

“They both offered the kind of real world experience that our students always love hearing about – interesting clients and projects, lessons learned, and helpful advice for those just starting out,” said Dan Gorgone, Internet Marketing Course Director. “Since students from all of our programs need to have a basic understanding of how to market themselves online, what C.C. and Ann have to offer is truly priceless.”