Full Sail Stories
Published Oct 17, 2024
This Grad Produces Videos for the NBA’s San Antonio Spurs
Learn how Kevin Hall ascended to a unique role with a major pro sports franchise.

Full Sail grad Kevin Hall spent many days competing on fields and courts throughout his childhood. Little did he know he would land a role in the future working for the five-time NBA champion San Antonio Spurs.
“My mom put me in sports – soccer, baseball, basketball, football – I played all of them,” Kevin shares. “So this is kind of almost like full circle for me.”
He admits he had a challenging start to his college career, attending two different community colleges for a short time. The third time was the charm when he finally discovered Full Sail.
“I found Full Sail kind of geared towards more of my ‘ADHD style’ where it was more like hands-on [right] off the bat,” Kevin says.
He chose to study film on campus.
“When I made my first short film, that experience got me understanding what it takes to become a director. It was very impactful and helped train my brain how to produce something,” he says.
After graduating in 2017, he took a job as a videographer with a government contractor. He credits Full Sail grad Kyle Crowder for helping him later land some high-level freelance gigs in sports. These opportunities included working as a videographer at the Super Bowl, the NFL Pro Bowl when it was held in Orlando, and media day events for the U.S. men’s and women’s soccer teams. He has also done video production for EA Sports to help promote its Madden video game franchise and has even had some of his photography featured on the front cover of InStyle magazine.
In 2021, Kevin got his big break when he was hired as a full-time Digital Content Editor for the Spurs. As a member of the video team, he edits others’ work, shoots games, events, and player interviews, and collaborates with the marketing and social media teams. His work appears in multiple places, including social media and the jumbotron at the Frost Bank Center where the Spurs play.
“Working for the Spurs has been a dream come true,” he says.
He also handles video projects for the Austin Spurs – the Developmental League affiliate of the NBA franchise – along with the San Antonio FC soccer team. The three teams are all under the umbrella of Spurs Sports & Entertainment. He says he has thoroughly enjoyed these roles, as they have empowered him to utilize his cinematography and storytelling skills to effectively tell the compelling stories of athletes and teams.
Kevin explains what drew him to return to Full Sail for the online Entertainment Business Master of Science – Sports Management Elective Track, even while working for the Spurs.
“I realized I wanted to learn more of the business side of things and how to fully operate in the industry,” he explains. “The master’s was a perfect fit because it aligned with my aspirations.”
The graduate coursework helped him better understand businesses from the ground up with a focus on sports and entertainment. This included concepts in law, finance, and business plans. Ironically, he says each class seemed to line up almost perfectly with the projects he was working on in his day job. Much like his undergraduate experience, he says his instructors in the master’s program were very supportive and flexible.
“[Course director] Noel Beaulieu was very understanding. He was willing to help me when I had a lot on my plate.”
Building on the knowledge gained from his master’s program and extensive career experience, his goal is to launch a development project for a digital media production and creative services company. He has already branched out by volunteering his skills with Leaders Readers Network, a nonprofit that provides free books to schools in need.
Kevin offers up some advice for those interested in working in sports and entertainment.
“In this industry, there’s always a challenge, but resilience and passion can carry you through,” he advises. “Always focus on yourself and your work. Don’t worry about trying to compete with others. When you're passionate about your work, it is reflected in the quality of your output.”