Full Sail University

Marketing Strategies for Entrepreneurs

IEN620

Students in the Marketing Strategies for Entrepreneurs course will explore the development of marketing strategies, branding and positioning, pricing, and promotion strategies including digital and direct selling. Students will also learn about customer development and the importance of establishing relationships. The course stresses the importance of differentiation and brand development in presenting and communicating the story of a new venture’s offerings.

Total Credit Hours: 3.0
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