Full Sail University

Sports Marketing & Media / COURSES

Cultural Studies and the Web

IMK302

The Cultural Studies and the Web course emphasizes the relationship between cultural context and promotional content on the web. Students will examine the significance of cultural variation to consumer segmentation, targeted marketing, and consumer receptivity. Case studies and empirical research will be evaluated to explore the costs and benefits of cultural relevance as a component of strategic planning practices.

Total Credit Hours: 4.0

Full Sail University

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