Content Strategy, Development, and Marketing
IMK322
The Content Strategy, Development, and Marketing course examines the life cycle of content creation and delivery, from the development of strategies and processes to the evaluation of results. Students will learn how to create and distribute relevant and valuable content to defined target audiences in order to achieve specific marketing goals. By examining a variety of content-marketing techniques, students will learn how to create editorial calendars, assess which distribution channels will best help them reach their audiences, and evaluate the success of each type of content-marketing strategy.
Previous |
Download Catalog
Download our full catalog to view more degree information.
Take the Next Step
Request information about this program or call 800.226.7625 to learn more.
To create a custom estimate of your tuition and costs, visit our Net Price Calculator.