Full Sail University

Social Media Marketing

IMK345

In the Social Media Marketing course, students will explore how social media is an integral part of a successful Internet marketing campaign. A progressive aim of any social media effort is to add value to the online community experience and to strengthen the brand’s presence within these communities. Evaluating the consumer’s mindset and altering the Internet marketing efforts to match these demands completes this complicated task. Throughout this course, students will learn how to incorporate these methodologies into their Internet marketing campaign to create a strong presence in online communities.

Total Credit Hours: 3.0
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