Full Sail University

Web Analytics and Reporting

IMK473

The Web Analytics and Reporting course shows students how to evaluate whether a website is accomplishing its marketing objectives and how to report the productivity of the website to the company or client. This data is critical for securing financial investment in a website and is also vital to forecasting how future investments should be made to help strengthen a website’s marketing presence. This course shows students how to resolve issues that might affect a website’s marketing presence and productivity.

Total Credit Hours: 4.0
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