The Project and Portfolio I: Marketing course combines hands-on learning experiences with summative and formative portfolio assessments. In this course, students will be introduced to the concept of personal branding. Every person has a personal brand that is projected to their audience, whether that audience is made up of friends, fans, employers, customers, or strangers. By better understanding the unique voice of their personal brands, students will be able to connect with their audiences while infusing personality into their communication efforts. Throughout the course, students will evaluate their current brand, identify their goals, and develop a plan for cultivating a strong brand that will align them with achieving those goals.