Full Sail University

Sports Marketing and Sponsorship Sales

MAR6112

This course explores topics and concepts pertaining to sports marketing and the role of sports sponsorships and the media. Students are placed in real-world scenarios requiring the application of problem-solving techniques to resolve sports marketing and sponsorship issues. Students also examine sports organizations, advertisers, and the media and each one’s approach to marketing, promotions, and sponsorship sales. Students then apply their knowledge to develop a sports marketing plan for their Business Plan Thesis project.

Total Credit Hours: 3.5
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