The Marketing Law and Contracts course provides an overview of legal practices typically encountered within marketing businesses. This course examines entity formation, insurance, taxes, accounting, and contracts and negotiations. Students will explore theories of negotiation and strategy in developing solution-oriented processes for achieving results in business. Students will investigate the relationships between companies, organizations, sponsors, vendors, consumers, and distribution outlets. Students will also explore a variety of topics including content creation, conflict and dispute resolution and remedy, theoretical processes and strategies, creativity in contract writing, and enforcement of terms.