Events Marketing and Production

PBR620

Today's public relations professionals frequently design thematic events to generate buzz, build excitement, and engage their professional communities. Whether organizing large industry conferences or curated client meetings, digital media plays a crucial role in publicizing and managing these events. In the Events Marketing and Production course, students will explore how both public and digital events support PR efforts, generating awareness for clients and companies. They will also examine how PR strategies can enhance the impact of an event and innovate tactics to amplify the effectiveness of both digital and real-world interactions.

Total Credit Hours: 3.00