Full Sail University

Social Media and Sports Marketing

SMM3562

The Social Media and Sports Marketing course examines the methodology inherent in marketing through social-media applications and applies social media to situations for revenue generation and brand awareness in the sports industry. Students will explore the avenues by which teams and organizations can use social and digital media to grow brand awareness and fan/consumer loyalty. They will also learn to utilize these methods to engage consumers and inspire them to tell others about the products or services being marketed. Students will learn how to evaluate if and when specific marketing approaches are appropriate for their product and/or brand—they will also be tasked with creating and producing their own social media and viral-marketing campaign.

Total Credit Hours: 3.0
Call Chat Request Info

Full Sail University

Request Info
800.226.7625