Full Sail University

Project and Portfolio VII: Sports Marketing and Media

SMM479

The Project and Portfolio VII: Sports Marketing and Media course combines hands-on learning experiences with summative and formative portfolio assessments. In this course, students are presented with complex, real-world scenarios related to the sports business industry. Students will analyze the scenarios, assess potential action steps, and further cultivate their strategic plans for resolution. Students will develop their complete strategic marketing plan for a sports business and present it live, both verbally and with supporting visuals.

Total Credit Hours: 3.0
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